Google Top 10 with your Photos and Media

Wednesday, August 11, 2010
By Yorgo Nestoridis
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/editorial/blog-master-class/google-top-10-with-your-photos-and-media/.

Your Photos take you to Google Top 10

Proper image tagging and publishing is beneficial for photographers and publishers. This applies for printed publications as well as for online publishing.

Today when looking up my name on Google, I found on position 13 Charterworld.com which published two of my pictures about the destruction of the super-yacht Madiblue D.

From the same publishing house, other publications have picked up the images, namely the Best European Magazine for Motor Boats and Yachting. And then the following websites:

http://www.synfo.com/news/allnews.asp?news=&id=15421#

http://www.charterworld.com/news/yacht-madiblue-on-fire-in-greece

http://www.thecrewreport.com/superyacht_crew_news.asp?id=16846

Copyright Notice underneath the photo.

Copyright Notices underneath the Photos

Copyright Notice …

Copyright Notices …

Copyright Notice.

If you magnify the images you see underneath each photo the copyright notice, which Google is happy to pick up. The Copyright Notices are embedded as Caption. In fact if you inspect the element of the last sample, you will find that the publisher uses the whole caption in the title or name of the image. This is of course a good promo for the photographer and helps the publisher to get higher visibility just due to the image.

The above is a nice example of efficient image handling by a professional publisher.

Photo and Media Publishing

There are different ways of publishing photos, the most common being as illustration to a text for your own purpose. Then there is publication of media for the purpose to serve other publishers with media to illustrate their texts.

The second case requires different publishing; the main objective is that interested parties can find your picture easily when searching on Google for example. There are also agencies and stock platforms which have high visibility and which have the connections to the end-user.

The above example shows, that interesting materials can be a source of income, provided the materials can be found by interested people. It is therefore of paramount importance to handle our pictures with the utmost care and then to publish them in the most efficient way.

If your site is not a high impact site with high authority as the above, it is often difficult to gain visibility quickly. Also, the Google image search is one of the most polluted search engines in as much as too many top search returns are completely irrelevant.

The Semiomantics Media Publishing Solution

In view of the above, we have been thinking for years about solutions for people who wish high visibility with media. Semiomantics Publishing Frameworks based on WordPress provide users the necessary platform to gain high visibility with media without the need to spend money on Google Ads and without giving away a high percentage to the owners of Stock Platforms. Semiomantics is specialized and second to none when it comes to reach Google Top 10 positions with media content.

Google Top 10 with Semiomantics

Semiomantics Frameworks have their origin in Search Engine Optimized WordPress based scripts. Immediately after the release of the first frameworks under the name of “The Magic Search Traffic Formula” we became aware of the almost shocking performance of the scripts: posts reached easily Google Top 10 Positions. We then moved on to other publishing elements, such as tags and images and later to other media. Since the necessary optimizations needed special tuning of the scripts as well as the creation of a ’semantically evolving dictionary’ for each site we created the Semiomantics SEO Module which runs behind the most professional Semiomantics based publications.

With success, as you can see from my Madiblue D experience.

Media Publishing with Semiomantics

At present we are working on a new framework and formula to satisfy the needs of mobile publishers. When sending a picture or a video from a smart-phone to a website, there is little that can be done to optimize the tagging beyond the data automatically attached to the picture. It is therefore important, to automatically translate some of the data and convert it to optimized tags on the receiving site. An interesting challenge for Semiomantics.

For example: some smart-phones automatically use Geo Tags; these can be translated and projected to a map and then additional keywords can be extracted therefrom. Other features concern traveling and trip information which is available on cameras and smart-phones. Notes, descriptions and such like help as well.

At present we are testing the new Semiomantics Formula for Mobile Publishers using the iPhone 4 and our site at iPhone 4 Photos. The first results are promising. The advantage of the iPhone are the numerous applications which can be used for advanced image editing and tagging; in the extreme case, we may need to write our own application to suit the exact needs when used with Semiomantics Frameworks.

Another test ground is the Leica Mapping. With the release of the Leica V-Lux-20 Leica provided their customers with a portal for automated mapping and smart-tagging of photos, based on the data automatically attached to each picture by the V-Lux-20. Other camera providers have similar projects. While the idea is brilliant, the projects lack punch and optimization to make them an interesting playground for us.

Remain free image portals, such as Flickr or Picasa. The downside of those are their terms and licensing policies; on the other hand you can use them to reach Google Top 10 positions by using the full tagging potential when publishing on the platforms. This applies for manual loading, not to mobile uploading.

The Flickr tag based search works quite well, provided people search on Google for the keyword and add “flickr”. Example Syros Flickr returns 8087 uploads, whereas on the first page which displays the top 24 returns, 12 are iPhone 4 Photos from my production  (or better, 9 of the top 10 are from iPhone4Photos.com).

PS: On Google under Syros Flickr the above tag page is not only Top 10, but number 1, meaning that the way you publish may also help Flickr to gain Google Top 10 Positions :-).

Learn and Earn with Ycademy

All about Media Publishing at this month’s Ycademy Seminar. Get more info from HERE


Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

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